Privacy & data

The full policy covers what SpeedLee collects, why, who it's shared with, how long it's kept and your rights.

How SpeedLee works, buying from retailers, AI features, SpeedCoins and your consumer rights.

SpeedLee partners with selected retailers and can earn a commission when you shop through some links. It doesn't increase the price you pay.

Earning, pending and available rewards, 100 ⚡ = £1 reward value, and what happens if you delete your account.

Help SpeedLee understand how the website is used and improve the shopping experience.

Turning this off doesn't limit SpeedLee — search, saves, Wardrobe, the Personal Shopper, retailer links and SpeedCoins all keep working exactly the same.

Questions, corrections, or a request about your personal data? Contact us at

How long things are kept

• Behaviour analytics (raw)90 days

  Session-level events are kept for 90 days. Each night they're rolled into anonymous daily totals, then the raw rows are deleted.

• Anonymous market statistics

  Daily counts only — no names, emails, account IDs, session IDs or click references. Kept so fashion demand can be compared over time.

• Account & profile

  Kept while your account exists. Removed when you delete your account.

• Saved items

  Kept until you remove them or delete your account.

• My Wardrobe

  Kept until you remove the piece or delete your account.

• Wardrobe photos

  Stored privately. The file is deleted from storage when you remove the piece, and all remaining files are deleted with your account.

• SpeedLee AI chats

  Not stored by SpeedLee — your conversation lives in the page while you use it.

• Affiliate & SpeedCoins records

  Kept for reward validation, fraud and accounting reasons. When you delete your account the link to you is removed where possible, rather than the record being destroyed.

SpeedLee doesn't use advertising pixels, fingerprinting or third-party analytics. Anything stored in your browser is there to keep you signed in and to remember your saves and preferences.

Who operates SpeedLee

SpeedLee is currently operated by its founder as an independent business trading as SpeedLee.